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Meta ads reporting, explained

Practical guides for agencies and media buyers in the Middle East and North Africa — written from what we learned building Adams Analytics on Meta’s API.

A carriage drawn by white horses passing a modern car on a city street
AI & the future

From Horses to AI: The New Industries AI and Superintelligence Will Create

When cars replaced horses, whole industries vanished and new ones were born. What AI and superintelligence mean for the industries and jobs of the future.

36 min read
People working at desks in a bright open-plan office
AI & the future

Which Jobs Will AI Replace? What People Think, and the 15 Jobs Most at Risk

What workers and experts expect, and the 15 jobs most exposed to AI and superintelligence: why each is at risk, what the 2026 data shows, and what to do next.

26 min read
A blurred crowd of people crossing a busy city street
AI & the future

Are People Afraid of AI and Superintelligence? What the World Thinks in 2026

Polls from 2026 in 37 countries: who fears AI and superintelligence, who is excited, what people predict, and whether they think AI will take their jobs.

27 min read
Elon Musk at the Royal Society in London, 2018
AI & the future

Elon Musk and Superintelligence: The Vision, the Timeline and the Track Record

What Elon Musk really says about superintelligence: his 2026 predictions, xAI and Grok, the SpaceX merger, Optimus robots, the OpenAI fight and our view.

21 min read
Dario Amodei speaking on stage at TechCrunch Disrupt in San Francisco, 2023
AI & the future

Dario Amodei’s Vision for AI: Anthropic, Claude and the “Country of Geniuses”

Who is Dario Amodei, what does the Anthropic CEO believe about powerful AI, and what do Claude, his essays and the 2026 Pentagon dispute tell us? Plus our view.

21 min read
Sam Altman on stage at TED in Vancouver, April 2025
AI & the future

Sam Altman’s Vision: OpenAI, ChatGPT and the Road to Superintelligence

What Sam Altman believes about AGI and superintelligence, how ChatGPT grew to 1.2 billion weekly users, the 2023 firing, Stargate, and our view on his bet.

21 min read
Sir Tim Berners-Lee, who invented the World Wide Web, photographed in 2014
AI & the future

How Technology Evolved from 1990 to 2026: From the First Website to AI Agents

A clear timeline of technology from 1990 to 2026: the web, search, social media, smartphones, the cloud, deep learning and AI agents, plus our view.

21 min read
Portraits of Ada Lovelace, Nikola Tesla and Alan Turing side by side
AI & the future

Who Predicted the AI Era? The Visionaries, What They Said, and Who Believed Them

From Ada Lovelace and Alan Turing to Vernor Vinge and Ray Kurzweil: who predicted the AI era, what they said, how many believed them, and what they got wrong.

21 min read