— Blog
Meta ads reporting, explained
Practical guides for agencies and media buyers in the Middle East and North Africa — written from what we learned building Adams Analytics on Meta’s API.
Pages & Instagram
Meta Views vs Impressions: What Changed for Facebook Pages and Instagram
Meta replaced impressions with views on Instagram and Facebook Pages, then retired unique reach on Pages. What changed, when, and how to report across it.
Pages & Instagram
Facebook Page Insights: Organic vs Paid Views, Post by Post
How to tell which Facebook post views came from ads, why a Page-wide paid share misleads, and what Meta lets you split (and what it doesn’t).