— Blog

Meta ads reporting, explained

Practical guides for agencies and media buyers in the Middle East and North Africa — written from what we learned building Adams Analytics on Meta’s API.

A thick dictionary with thumb-index tabs lying open on a wooden table
Meta ads metrics

Meta Ads Metrics Glossary in English and Arabic

The Meta ads metrics that matter in client reports: what each one means, Meta’s Arabic name for it, and the mistake to avoid when you report it.

4 min read
A crowd crossing a street, blurred by motion, with one woman standing still
Meta ads metrics

Reach vs Impressions in Meta Ads: Why Reach Doesn’t Add Up

Reach counts people, impressions count showings. Why reach can’t be added across ads, ad sets or days, how frequency follows from it, and what to report.

3 min read