— Blog
Meta ads reporting, explained
Practical guides for agencies and media buyers in the Middle East and North Africa — written from what we learned building Adams Analytics on Meta’s API.
Tracking & attribution
Why Ads Manager Purchases Don’t Match Your Store’s Orders
Ads Manager and the store count different things: attributed purchases vs every order. The seven reasons they differ, and how to report both honestly.
Tracking & attribution
How to Measure WhatsApp and Messenger Ads
What Meta counts for click-to-message ads, what it can’t see, and how to turn conversations into orders and a real cost per order your client trusts.