How Your Data is Stored
Detailed information about data storage, retention policies, and how we protect your marketing intelligence.
💾 Storage Infrastructure
Primary Data Store
PostgreSQL 14+ Database Cluster
Multi-region redundant architecture with automated daily backups. Supports 10 million+ records per account with sub-second query performance.
Object Storage
AWS S3 with Server-Side Encryption
Reports, exports, and media files stored with AES-256 encryption. All data in transit uses TLS 1.3. Geographic redundancy across US East and West regions.
Cache Layer
Redis 7.0 Distributed Cache
Session management and frequently accessed data cached with 1 hour TTL. Automatically invalidated upon data updates. Reduces database load by 87%.
📋 Data Organization & Structure
Data Categories
Account Metadata
- → Account credentials (hashed)
- → Connection timestamps
- → Platform-specific IDs
- → Account owner information
Campaign Data
- → Campaign name & ID
- → Budget & spend tracking
- → Performance metrics (CTR, CPC, ROAS)
- → Audience & targeting parameters
Analytics & Insights
- → Historical performance trends
- → AI-generated recommendations
- → Anomaly detection results
- → Custom report data
User & Access
- → User profiles (name, email)
- → Session tokens
- → Activity logs
- → API key information
⏰ Data Retention Policy
Active Campaign Data
Kept indefinitely while campaign is activeReal-time metrics, performance history
Historical Analytics
24 months retentionArchived campaign data for reporting and analysis
Session & Access Logs
90 days retentionLogin activity, API calls, data access records
Temporary Exports
30 days retentionGenerated reports and CSV exports automatically deleted
Deleted Account Data
30-day recovery periodAfter that, permanently deleted from all systems
🌍 Geographic Data Location
Primary Region: US-EAST-1
Default location for all new data. N. Virginia AWS region with 99.99% uptime SLA.
✓ Primary Database
✓ Object Storage
✓ API Servers
Backup Region: US-WEST-2
Real-time replication for disaster recovery. Oregon AWS region with automatic failover.
✓ Read Replica Database
✓ Backup Storage
✓ Failover Servers
GDPR & Privacy: All data is stored on US-based servers. Users from EU can request data transfer to EU-based storage (Ireland region) for GDPR compliance.