Meta ads reporting, explained
Practical guides for agencies and media buyers in the Middle East and North Africa — written from what we learned building Adams Analytics on Meta’s API.
WhatsApp AI Agents and Click-to-WhatsApp Ads: A 2026 Playbook for Businesses
How AI agents on WhatsApp turn ad conversations into orders: setup, what to automate, the 72-hour free window, and how to measure your real cost per order.
AI Ad Creative on Meta: A Testing System That Keeps Your Brand and Your Results
Meta’s AI makes endless ad versions. How to turn that into results: concepts not variations, a testing loop, brand rules, AI labels and what to measure.
How Meta’s Ad AI Chooses Who Sees Your Ads: Andromeda, GEM and What to Change
A plain-language guide to Andromeda, GEM and Meta’s newest ranking models: how they choose your ads, and what to change in structure, creative and signals.
Adams Analytics in Claude: Ask Your Meta Ads Anything (Coming Soon)
We are building a Claude connector for Adams Analytics: how setup will work, what you will be able to ask, why the numbers will be right, and what it won't do.
Meta Ads in Claude: The Complete Guide to MCP Connectors (2026)
How to bring your Meta ads into Claude: MCP explained, Meta's own ads connector, permissions, accuracy traps, privacy settings and the prompts that work.
AI and Superintelligence: What They Mean for Media Buyers, Ad Results and Meta
What AI already does inside Meta ads, what superintelligence really means, and how media buyers can grow their careers and their clients’ results.
AI Is Speeding Up E-commerce: How Young Founders Build Stores and Ads With AI
AI cut the time from idea to first sale. How young founders use it for stores and ads, what the data really shows, and the numbers to check before you scale.