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Meta ads reporting, explained

Practical guides for agencies and media buyers in the Middle East and North Africa — written from what we learned building Adams Analytics on Meta’s API.

Two women looking at a laptop together at a table in a bright office
Client reporting

Meta Ads Report for Clients: What to Include and How to Explain It

What a client-ready Meta ads report needs: results per goal, cost per result, reach that isn’t double-counted, and comparisons a client can trust.

6 min read
A monthly planner lying open on a wooden desk
Client reporting

How to Compare Two Periods in Meta Ads Without Fooling Yourself

Same-length periods, daily averages, no partial days, cost per result for each goal, and enough results to judge: an honest way to compare two periods.

4 min read
A man and a woman reviewing printed pages beside an open laptop at a meeting table
Client reporting

How to Explain a Worse Month to a Client

A worse month is a conversation, not a crisis: say it first, check it is real, find the cause in the data, and tell the client what you will change next.

4 min read
A calligrapher writing Arabic script in dark red ink with a reed pen
Client reporting

How to Write Meta Ads Reports in Arabic

An Arabic client report is more than a translated spreadsheet: right-to-left layout, Meta’s Arabic terms, consistent numbers, local dates and native writing.

3 min read
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